Italicized excerpt below from Switzerland vs. Apple Watch Read more by clicking the link
Crowd source vs specialization
Apple has a secret weapon that Swiss watch manufacturers don’t: An incredibly talented community of developers who will take the platform that Apple gives them and design applications for it that will give the Apple Watch capabilities that Apple never even thought of. We saw this with the iPhone, we saw this with the iPad: Apps matter and Apple is smart enough to know that its developer community is one of its most valuable players.
Mass appeal vs elitism for the same price
Apple has another big weapon at its disposal: Millions of diehard fans who will gladly shell out cash to get the Apple Watch and who will evangelize it to others. Apple fanboys are easy to make fun of but their devotion to the brand is something that has been invaluable to Apple during its transformation from a has-been into the most valuable tech company in the world.