How is IOT going to grow?

How is IOT going to grow? at first I thought that it would grow just like the internet did and monetize just like ecommerce did. It's perfect for my own simplified understanding of the synergies among science, engineering and business.

However, there is an alternative view. Its not going to grow the same way because there is no standards body to guide its development.

Equally surprising is the quick quip that IOT is not about the thing or the enterprise, its about content. This line of thought still needs to be developed but its intriguing to me.



Quoting the article of Joe Barkai

We often think of the evolution of the World Wide Web as a model that the IoT will follow. In fact, there is an assumption that with the proliferation of instrumented devices and pervasive commutation, the adoption rate of the IoT will be much faster than that of the Internet. However, the WWW model fostered a culture of collaboration and open standards such as hypertext, HTML and common page browsers; the W3C consortium develops and maintains standards and connects developers and users.

The IOT industry does not seem to converge in this direction; almost the opposite. The space is inundated by numerous of communication standards and data protocols that aren’t interoperable, and companies offering as many one-off solutions to attempt to connect devices using incompatible communications methods and interfaces.

The business potential is not in the conduit, or the “plumbing” of the IoT; it is in the content. (bold emphasis mine)