is Apple Watch making the Swiss nervous?

Italicized excerpt below from Switzerland vs. Apple Watch  Read more by clicking the link

Crowd source vs specialization

Apple has a secret weapon that Swiss watch manufacturers don’t: An incredibly talented community of developers who will take the platform that Apple gives them and design applications for it that will give the Apple Watch capabilities that Apple never even thought of. We saw this with the iPhone, we saw this with the iPad: Apps matter and Apple is smart enough to know that its developer community is one of its most valuable players.

Mass appeal vs elitism for the same price

Apple has another big weapon at its disposal: Millions of diehard fans who will gladly shell out cash to get the Apple Watch and who will evangelize it to others. Apple fanboys are easy to make fun of but their devotion to the brand is something that has been invaluable to Apple during its transformation from a has-been into the most valuable tech company in the world.

iWatch vs Swatch Touch. Which is more fashionable?

Image from Business Insider

From Toms Hardware

When Swatch announced that it will launch a smart watch this fall in order to grab a slice of the $30B market (by 2018), I thought, wow that would be the elegant smart watch. Apple's will be relegated to the techy "casio calculator" bin of history. After all Swatch is the biggest watchmaker.  And it does not just sell Swatch, it also owns Tissot, Longines, Omega and Breguet.

I have to admit, I was wrong. The iWatch launched not just with a technological bang but with a fashionable flair as well. Just look and compare the two images above - Apple is not ceding any territory when it comes to looking good. I should have expected that considering how Apple revolutionized smart phones using not just new tech but also sold them as a fashion accessory.

All I can say is, Hayek better be ready to rumble in the ruway.