"The smart watch wars are still in their early days. Only time will tell how this story unfolds."

Chicago Booth professor comments on the below tweetmaps of Apple and Samsung smart watches:

"The Apple Watch tweets are focused largely on the attributes of the product– design, functionality, technology– and some negatives: accidents, warnings, etc. <snip> On the other hand, Samsung’s messages appear to dwell less on attributes. <snip> There is a lot of attention paid to its competitor, Apple, and its products. This asymmetry between Apple and Samsung might have implications for how much each product needs to compete for consumer mindshare."

Apple Watch Tweets

Samsung Watch Tweets

- See more at Blog of Kilts Center at Chicago Booth